Microsoft today revealed a new look for its corporate logo, marking the
first time in 25 years the company has changed its image and the fifth
time overall. The new logo features the name "Microsoft" in the Segoe
font — a proprietary font used in the firm’s products and marketing for
several years -- alongside a multicolored Windows symbol intended to
"signal the heritage but also signal the future.”
Microsoft is preparing to launch a range of products this fall,
including Windows 8 and a new Surface tablet running the OS, as well as
Windows Phone 8. The software giant's new logo reflects a change in its
products’ look and feel which relies heavily on a tile-based UI formerly
known as Metro -- now it’s just called Windows 8 Style. It also arrives
just months after introducing a new single-colored Windows 8 logo.
The new corporate image will begin its rollout today, appearing on Microsoft.com and the company’s Twitter and Facebook accounts, followed by new TV commercials airing over the news few weeks.
Speaking with Seattle Times,
Microsoft's general manager of brand strategy Jeff Hansen also
commented on the company’s past logos and their influences. The first
logo, used from 1975 to 1979, featured a disco-y typeface with the words
Micro on one line and Soft below it, reflecting how co-founders Bill
Gates and Paul Allen came up with the original company name using the
words "microcomputers" and "software."
The second logo has briefly used between 1980 and 1981 and its jagged
edges, strong diagonals typography reflected the computer and video-game
culture of the time. The third logo was used from 1982 to 1986
introduced a stylized letter "o" with lines through it, while some
tweaks in 1987 resulted in the logo most people are familiar with,
featuring a slice in the first “o” and a connection between the letters
"f" and “t”.
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